Building better futures with and for girls

Women share experiences and understand each other in a way no one else can. While they have different journeys, all play a part in building equitable futures for girls. This philosophy underlies our primary visual material: a patchwork of bold colors and dynamic figures. What this means to say is girls are not statistics nor one-dimensional characters, but humans with futures ahead of them. Stitched together, these elements evoke a sense of pride and strength. The patchwork motif of the hashtag repeats the idea of interconnectedness, especially when connected with the key phrase, #GirlsCan. We wanted to put forward the idea that this better world for all women is possible, but it is not a burden to be shouldered by any individual or group. Only through consistent effort—piece by piece, journey by journey—can we connect ourselves to this larger story of women's empowerment.