Visualizing a nation of readers

For an entire week, we shadowed Alex and Sue Yen of MYReaders to immerse in their operations. We came out of the experience with a clear understanding of what they wanted to achieve—literacy though mentorship and volountourism—and sought to communicate it effectively with a complete rebrand. We aligned MYReader’s brand strategy to two goals: to equip and to celebrate their mission and mentors. Building on that, we designed a logo inspired by the way mentors and mentees read together. We intended to translate into visuals the reliable expertise we saw in the team, so that investors, teachers, and volunteers would feel secure and supported throughout their partnership. This brand strategy informed the rest of our design choices, from business cards and t-shirts to social media graphics and presentation decks.